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Greater Niagara Chamber of Commerce

Jordan Riley

General Manager, Central Auto Niagara   | 2021 Young Professional Award Finalist


Jordan was born and raised in the Niagara Region, she grew up in Fonthill and later moved to St. Catharines. She began her career in the automotive business at her family’s General Motors and Saturn dealerships, working in both sales and service roles. In addition to experiencing frontline retail automotive operations from the ground up, she analyzed both sales and service processes to uncover opportunities to increase efficiency and profitability across all departments. 

She earned a BBA in Automotive Marketing & Management at Northwood University in Michigan, and while continuing to work at multiple automotive dealerships, she completed her MBA at Richard Ivey School of Business in 2017 through the Executive stream.

In 2016, Jordan assumed responsibility for managing the family automotive business, Central Auto Niagara in Fonthill. As General Manager, Jordan has full responsibility for both the long-term strategic planning and day-to-day operations of the business.