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Greater Niagara Chamber of Commerce

Alyshia Iafrate

Head Strength & Conditioning Coach, Vitasana Health + Fitness Ltd.     | 2021 Young Professional Award Finalist


Health, fitness and wellness is Alyshia’s passion. It’s also very important to her to help people make the right changes in their lives. Simply working out isn’t enough to create lasting change and Alyshia wants her clients to feel empowered to change their lives.

When Alyshia started her business in 2014, she was training family and a few friends out of her basement. Her first goal was to grow from five clients to 20 clients within the year and she hit that target within two months. She knew she needed to set her sights higher, so she focused on building relationships with one-on-one clients, as well as establishing a presence in the athletic space with sports teams.

Fast forward to August 2019 when her basement gym was bursting, and Alyshia moved her fitness studio to St. Paul Street downtown St. Catharines. Within her first year of opening the studio at 62 St. Paul Street, her sales target surpassed her 6-figure goal. She now has over 40 one-on-one clients and four youth sports teams that train with her on a regular basis. She hit her three year “brick and mortar” financial goals within the first year of being open downtown.