President, Pure Non-Scents Ltd.         | 2021 Emerging Business Award Finalist

purenonscents | donna-martens

Donna Martens is Niagara born and raised. She is the President and Co-founder of Pure Non-Scents Limited, a new and exciting hair and skin care company with a 10-product line, formulated from scratch without questionable ingredients and free of fragrance and harmful toxic chemicals. 

Donna’s journey to entrepreneurship started when she developed a sensitivity to scents and fragrances. Her inability to find suitable hair and skincare was the catalyst to creating the Pure Non‑Scents Ltd. line of products.

With the assistance of her husband, they have created a new brand from scratch that addresses clean living, healthy fragrance free and unscented hair and skincare. This plant-based 10-product line of luxurious, biodegradable, vegan hair and skincare is devoid of harsh chemicals and is the perfect product for those dealing with multiple chemical sensitivities.

By investing in staff and expanding their reach through digital marketing, Pure Non-Scents has substantially increased their website’s conversion rates. Satisfied shoppers come back time and time again, resulting in a returning customer rate almost double the industry average. While growing their business, Donna has also kept in mind sustainability and the environment — they now offer a zero-waste refill station at their warehouse for many of their products.