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Greater Niagara Chamber of Commerce

Infusing Consumer Research Into Your Product Development Pipeline To Ensure Success

Amy Bowen, PhD join us as we learn how to ensure success by infusing consumer research into your product development pipeline.

Unlock insights on integrating consumer research for innovation excellence. In today’s rapidly evolving business landscape, staying attuned to the needs and preferences of consumers is paramount. This webinar aims to shed light on two essential aspects: comprehending the advantages of consumer research and seamlessly integrating these invaluable services into your innovation process.

In a world where consumer preferences shift like never before, harnessing the power of consumer research can provide your organization with a competitive edge. However, it’s not just about conducting consumer research – it’s about seamlessly weaving these insights into your innovation process. This webinar will explore practical approaches and strategies to effectively integrate consumer research findings into the heart of your innovation endeavors. We will delve into real-world examples, highlighting the transformative potential of synergizing consumer insights and innovation.

Hosted by Mishka Balsom, CEO, Greater Niagara Chamber of Commerce.

Our thanks to our presenter:
Amy Bowen, PhD
Director, Consumer, Sensory and Market Insights, Vineland Research and Innovation Centre

If you have any questions about the Vineland Research and Innovation Centre, you may email them at

If you would like to view the presentation again, you may download it here

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