As a means of bringing daily commuter rail transportation service to Niagara, and in light of a recent grassroots petition and GO Transit expansion announcements made in other jurisdictions, the Greater Niagara Chamber of Commerce is partnering with 610 CKTB, 105.7 EZ Rock and 97.7 HTZ FM to launch a marketing campaign advocating for the Ontario government to bring daily commuter GO Train service to Niagara.
“This is a significant development in the community-wide efforts to bring daily commuter GO Train service to Niagara,” explains Walter Sendzik, CEO of the Greater Niagara Chamber of Commerce. “Bell Mediaʼs three Niagara radio stations have an impressive reach across the region and into the GTA, and having local radio support will be a huge boost to the campaign. Given the grassroots initiative and broad business community support, the time is now to intensify our efforts to bring daily commuter GO Train service to Niagara.”
Multiple studies have indicated that strong public transit is a central component to building a robust economy, attracting a highly-skilled workforce and essential to closing the productivity gap. It has the potential to reduce the amount of public money that must be spent on everything from health care to regional services such as water and wastewater. Other economic benefits include more access to jobs outside oneʼs immediate municipality, increased income from the procurement of better-paying jobs and a range of financial savings associated with not having to rely exclusively on a personal vehicle.
“610 CKTB, along with 105.7 EZ Rock and 97.7 HTZ FM, are committed to leading the campaign to bring daily commuter GO Train service to Niagara,” says General Manager Bob Harris. “This is without a doubt one of the most important initiatives for our region and we intend to use the power of our three radio stations to ensure that Niagaraʼs voice on this issue is being heard all the way to Queenʼs Park in Toronto.”
The Get On Board, Bring GO To Niagara marketing campaign will be a multimedia platform that will build on other community developments, including the recent Get Niagara GOing online petition and the upcoming Niagara Week initiative that is focused on local elected officials advocating to Ontarioʼs Members of Provincial Parliament and senior government officials for daily commuter GO Train service to Niagara.
610 CKTB, 105.7 EZ Rock and 97.7 HTZ FM have a combined weekly reach of over 389,000 listeners.
The Greater Niagara Chamber of Commerce is the champion for the Niagara business community. With over 1,500 members representing more than 45,000 employees, it is the largest business organization in Niagara and the third largest Chamber in Ontario. The Chamber Accreditation Council of Canada has recognized the Greater Niagara Chamber of Commerce with its highest level of distinction.
For more information and interviews please contact:
Mishka Balsom
CEO, Greater Niagara Chamber of Commerce
905-684-2361 ext. 227 or mishka@gncc.ca
Bob Harris, General Manager
610 CKTB, 105.7 EZ Rock and 97.7 HTZ FM
905-684-2361 or ceo@gncc.ca 905-684-1174 ext 301 or bob.harris@bellmedia.ca
