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Greater Niagara Chamber of Commerce

GNCC adopts robust online job-matching platform to address unemployment

In a bid to help job seekers find meaningful employment and give local businesses access to the talent they need, the GNCC is mounting an ambitious campaign to register job candidates and local employers with Magnet, a new network powered by data-rich job-matching technology.

The Magnet network promises to radically change the way Niagara job seekers find meaningful employment and how local businesses source talent to meet their skills requirements. Click here to see how it works.

What’s different about Magnet is that it provides both job candidates and employers with a one-stop, supply and demand job hub to connect the right candidate to the right job – quickly, accurately, and efficiently.

Job seekers sign-up by completing a profile and are then provided with tailored job postings that match their skills, qualifications and job preferences. The system is designed to have job opportunities chase candidates, meaning that every time a suitable new job is posted, qualified candidates are automatically notified.

A unique feature is that every candidate’s identity is shielded until they decide to communicate with a potential employer about their job opening. Magnet also allows individuals to privately self identify as a member of any designated employment equity group that they belong to.

For businesses large and small, the Magnet network provides a fast, cost-effective and easy-to-use channel to post a job and tap into the supply of qualified talent that they need. After an employer posts a job, the innovative technology provides the company with a pre-screened list of top candidates who meet the specified skills requirements and have expressed an interest in the position. The system also lowers search costs and allows companies to remain connected to qualified candidates even if they are not currently hiring.

Magnet was developed by Ryerson University, in partnership with the Ontario Chamber of Commerce (OCC), as a unified and coordinated response to pressing unemployment and underemployment issues.

Niagara job seekers and employers can learn more and register free of charge by visiting You can also find out more by reading our Magnet employer information sheet.

“Magnet is about connecting jobs to people and helping communities strengthen their economies,” says Mark Patterson, Executive Director, Magnet. “The work of our partners to raise awareness and encourage both job candidates and employers to sign up provides a beacon of hope to those individuals and communities struggling with unemployment and underemployment.”

Social media channels:


Twitter: @MagnetToday
LinkedIn: magnet-today
Facebook: MagnetNetwork
YouTube: magnettoday

About Magnet
Magnet is a new network powered by data-rich, job-matching technology that connects job seekers with employers based upon skills, preferences and talent needs. The network is also a unique source of real-time labour market information for decision makers and community planners. Magnet’s goal is to address unemployment and under-employment specifically as it relates to youth, new immigrants, Indigenous people, persons with disabilities and other individuals facing barriers to employment.

Office — 416.601.0987

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