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Greater Niagara Chamber of Commerce

ENGAGE: When the House Lights Come On: Making A Career Jump

Stacey Kerslake landed her dream job, working in the music industry and contributing to campaigns for some of the biggest artists on the planet including Shawn Mendes, OneRepublic, Imagine Dragons, Billie Eilish, and more. After ten years, she was burnt out and ready for change. In this session, Stacey will share her experience in moving from the safety of the corporate world, to finding balance and happiness as an entrepreneur as she founded her own company Owned Marketing. Just like us, our dreams can change too.

Presented by:
Stacey Kerslake, Founder, Owned Marketing.

Stacey has over 12 years of marketing and communications experience. She started her career as an intern at a small record label in Toronto, where she was booking travel, ordering merchandise and assisting on grants before moving up through the Canadian major label world. She’s had the honour of working with some of the top artists in the world including Shawn Mendes, Katy Perry, OneRepublic, Niall Horan, Imagine Dragons and Billie Eilish.

Stacey can proudly say that she landed her dream job at a young age, and was able to do it for close to 10 years before completely burning out. She got to a point where she felt that she had done everything that she could do, and she came to the harsh realization that she had hit that glass ceiling much earlier than she thought she would. From there, she decided to step into the live music world, where she was a Director of Marketing for an independent promoter in Toronto.
When the pandemic hit, it changed the live music space instantly, which led to cancelling over 200 shows in a matter of days, and scaling a team of 14 people that she hand picked- to only four. As the pandemic continued, she decided it was time for a change, and finally jump in with two feet into something she had been asked about, and thought about for years… starting her own marketing freelance company. It’s been two years of full-time freelance, and she now has balance, and structure all while learning new things each and every day.


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