Strategic Plan 2022–2024
Vision
Niagara to be at our economic and social best
Mission
With broad engagement, we advance the interests of our membership through
advocacy and services, building prosperity for the people of Niagara
Values
- Forward-thinking
- Non-partisan and principled
- Inclusive, collaborative and respectful
- Accountable and responsible
Strategies 2022–2024
Maximize Member Services | + | Optimize Business Advocacy | + | Strengthen Organizational Capacity | = | Advance Niagara’s Prosperity |
Strategy 1: Maximize Member Services
In our commitment to continuously deliver value to our members, we will provide relevant programs and services so that businesses can prosper and connect to new customers and partners
Actions:
- Targeted communication to meet the changing and growing needs of our members
- Provide wrap-around services to support member’s needs (i.e., EDI, HR, mental health, legal, up- and re-skilling needs, Truth and Reconciliation)
- Provide tools and templates to support business growth to allow businesses to compete globally
- Invest in new technology to modernize engagement initiatives
Outcomes:
- Stronger value for businesses and higher member satisfaction
- Increased revenue sources for GNCC
- Increased community engagement
Strategy 2: Optimize Business Advocacy
Strengthen existing policy development and advocacy by introducing new ways to increase impact and value for members and community
Actions:
- Prioritize key, multi-year policy initiatives (e.g., equitable economic recovery, housing, public transportation, climate change) to ensure maximum impact
- Develop a partnership advocacy model where members invest in key advocacy initiatives and reports (i.e., advocacy papers, stakeholder gatherings)
- Leverage key stakeholders and partners to advance policy
- Maximize communication channels and technology to broaden the reach of key messages and therefore increase community relevancy and engagement
Outcomes:
- Increased level of influence
- Stronger value proposition for members and increased relevancy for broader community
Strategy 3: Strengthen Organizational Capacity
Invest in staff and talent development to support capacity building while at the same time strengthen our brand through targeted stakeholder collaboration and partnerships
Actions:
- Invest in skill development and optimize organizational set-up (i.e., office)
- Expand relevant performance metrics in all areas of the operation
- Integrate Equity, Diversity and Inclusion practices
- Align Advisory Councils to strategies to strengthen their niche relevancy
- Establish key partnerships aimed at advancing Niagara’s prosperity and brand strength (i.e., NIA, NHBA)
Outcomes:
- Improved staff retention and satisfaction
- Increased ability to attract and maintain key talent (i.e., staff, councils, board)
- Strengthened position as a critical community partner
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