Business Success Series — Powered by Meridian.

Virtual workshop and networking. Learn to get customers, keep them and save money.

Week 1 – Win and Keep Customers Who Are Loyal for Life!
Topic presented by Scotiabank.

The cost of customer acquisition vs. customer retention can be the defining factor in 21st-century business growth. It is said to be seven times more costly to acquire a new customer than to retain a happy one. This strategy applies to both your internal and your external customer.

Whether it’s acquiring new team members or acquiring more customers, it’s always more challenging and takes more time to find new people. When you implement a carefully designed strategy to keep people loyal, it results in increased employee satisfaction, engagement, loyalty, productivity, and profitability!

The audience will also learn how to practice XOLOGY; the practice of craftsmanship, collaboration, and customization. Winning and keeping customers loyal for life is a strategy that organizations should get behind if they are ready to grow their business!

You will learn:
• how to get new customers
• how to retain customers
• how to keep your costs down
• how to grow your business

Presented by Crystal D’Cunha, the INSIDE view.