On September 23, 2024, the NEXTNiagara Council, in collaboration with the Greater Niagara Chamber of Commerce, hosted Engage 2024. The aim of this event was to create a space for young professionals and community leaders to have open conversations about what livable communities could and should look like in Niagara.
The event featured two interactive roundtable sessions, the first focused on the current state of Niagara, and the second on potential solutions for the short-, medium-, and long-term. The goal was to collaboratively develop ideas that could inform future decisions by regional leaders, based on the wants and needs of the under-40 community in Niagara.
The findings compiled here are reflective of attendees’ views and perspectives on what makes a livable community, areas for improvement within the region, things the region should be proud of, and what they would like to see in towns and cities across the region in the future.
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Attendees consistently highlighted Niagara’s natural beauty, community-oriented atmosphere, and proximity to major urban centres as key strengths. The region’s diverse outdoor spaces, vibrant tourism and hospitality sectors, robust agricultural industry, and relatively affordable cost of living are significant draws, alongside its advantageous geographical location near the US border and major metropolitan hubs.
However, key challenges to regional growth and livability were also clearly articulated. The most common were:
Inefficient, infrequent, and costly transit services limit mobility, economic growth, and attractiveness to young professionals and families. There is a particular concern regarding connectivity between municipalities and the broader Greater Toronto Area (GTA).
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A significant shortage of genuinely affordable and diverse housing options, particularly impacting single-parent families, young professionals, and those transitioning from rental to home ownership.
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Stagnation and lack of vibrancy in downtown cores, particularly St. Catharines, with concerns around safety, empty storefronts, and limited nightlife and cultural offerings.
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Shortages of family doctors, mental health resources, and fragmented healthcare delivery systems, exacerbating the challenges of regional retention and community health.
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Limited stable career paths, lower salary levels compared to nearby urban centers, and significant reliance on seasonal or tourism-related jobs all create challenges in retaining young professionals..
To address these common concerns, attendees proposed a structured set of recommendations segmented into immediate, medium-term, and long-term actions.
Cross-cutting themes emphasized the necessity of regional collaboration among government, business, educational institutions, and community groups. Participants advocated for an integrated approach to policy-making that addresses transportation, housing affordability, economic diversification, and sustainable urban development simultaneously.
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